Privacy Policy

Effective Date: 11/23/2024

1. Introduction
Welcome to Walla Walla Fruit Company (“Company,” “we,” “our,” “us”). Your privacy is critically important to us. This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website, purchase our products, or otherwise interact with us.

By using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not use our services.

2. Information We Collect
We may collect the following types of information:
• Personal Information: When you place an order, subscribe to our newsletter, or contact us, we may collect personal details such as your name, email address, phone number, billing and shipping address, and payment information.
• Non-Personal Information: We automatically collect non-identifiable data such as your IP address, browser type, device information, and how you interact with our website through cookies and analytics tools.
• Transaction Information: Details about purchases, returns, and preferences for our products.

3. How We Use Your Information
We use your information to:
• Process and deliver your orders, including payment processing and shipment tracking.
• Communicate with you about your orders, inquiries, and promotional offers (with your consent).
• Improve our website and services by analyzing user behavior.
• Comply with legal and regulatory requirements.

4. Sharing Your Information
We do not sell or rent your personal information. However, we may share your data with:
• Service Providers: Third-party companies that help us operate our business, such as payment processors, shipping companies, and email marketing platforms.
• Legal Requirements: If required by law or to protect our legal rights.

5. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your browsing experience, remember your preferences, and analyze website performance. You can manage your cookie preferences through your browser settings.

6. BEHAVIORAL ADVERTISING

We may share your Personal Information with third parties to help us use your Personal Information, as described above. For example, We may use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting these common links:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

6. Data Security
We implement security measures to protect your personal information from unauthorized access, alteration, or destruction. However, no system can guarantee 100% security.

7. Your Rights
Depending on your location, you may have the following rights regarding your data:
• Access your personal data and request corrections or deletions.
• Opt out of marketing communications by clicking the “Unsubscribe” link in our emails.
• Withdraw consent for data collection where applicable.

To exercise your rights, please contact us at customerservice@wallawallafruitco.com.

8. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these websites. Please review their privacy policies separately.

9. Children’s Privacy
Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please check this page periodically for updates.

11. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
• Email: customerservice@wallawallafruitco.com

Thank you for trusting Walla Walla Fruit Company with your privacy.